Friday, June 3rd 2011
09:00 - 10:30
Hotel Olümpia, Epsilon

Symposium: The project orientation as cultural background for organizations’ self-renewal and partnering

Symposium Chair and Organizer:

Professor Mihály GÖRÖG
Corvinus University of Budapest, Hungary
phone: +36 1 482 5206

Other symposium panellists:

- Prof. Horatiu DRAGOMIRESCU, Bucharest University of Economics – ASE,
Romania (e-mail:
- Prof. Roland GAREIS, Project Management Group, Vienna University of
Economics and Business Administration, Austria (e-mail:;
- Ms Andrea LELOVICS, Self-employed (Project Manager, Consultant and
Trainer) Blatná na Ostrove 104, 930 32, Slovakia (e-mail:
- Prof. Hannu VANHARANTA, Industrial Management and Engineering,
Tampere University of Technology, Finland (e-mail:


Project orientation, understood as a balanced mix of vocation and
preparedness for completing projects, becomes the dominant operational
logic nowadays. The cultural underpinnings of the nascent knowledge society
foster the operationalisation of the project logic not only in the creative
industries but in the entire society as well. Next generation project
management involves intertwining of traditional project work and knowledge
which is based on both the individual and the organisational competences.

In line with the EURAM 2011 conference theme, the symposium aims at
debating the issue of project orientation of the wider organisational systems
with a particular concern for its subtle cultural grounds and the manifest
factual facets. The 'projects' variable will be examined along two main axes.
The first one deals with projects as drivers of organisational self-renewal
including the knowledge- and collaboration-oriented cultural values. The
second axis refers to projects as integrators in the organisations.

Within the symposium framework the following issues will be addressed:

both expertise and experience with designing and using project
maturity assessment models (such as Gareis' model)

the holistic approach to the human dimension of project management
(as suggested by Vanharanta)

the intercultural aspects of interactions between the actors involved in
project management, especially the relationship between the client
and the project contributors (such as Görög's approach)

the phenomenon of project mismanagement in the light of recent
insights reported in the literature and surveyed by researchers (such
as Dragomirescu)

the virtues of collaborative approaches in project management with a
view to the facilitation role played by information systems and
knowledge management tools (as suggested by Vanharanta)

The expected duration of the symposium is of approximately 2 hours,
equally shared amongst panellists to present and discuss ideas. Cross
debate amongst panellists and Q&A interaction with the participants will be

Keywords: project orientation, project work practices, inter-cultural project